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Determining and developing your business model is of such huge importance when setting up your online business that it is impossible to overstate. You may need some expert help to get a handle on exactly what it is that your online business will be about. 

Who can you expect to visit your site? Trying to make your site attractive to search engines – which is vital if you want to appear at the top of search results – is a much more difficult proposition once the site is live. That way you can be sure that every page of your site will reinforce the whole site’s standing on the Big 3 search engines – Google, Yahoo! and Bing. And not just in the UK, but amongst sites the world over!

And once your site is up and running you should continue to fine-tune your SEO campaign to respond effectively to changes in the online search business, and to help you always stay ahead of your competition. Make sure that your website has an XML site map to ensure all pages get indexed and to indicate which pages are the most important before you submit your site for indexing by the Big 3.

Paying for good sponsored placings is something that can quickly – and surprisingly cheaply – drive highly relevant prospective customers to your site. The most famous method of PPC marketing is Google Adwords; those four-line adverts you see at the right hand side of Google’s results pages.

With a carefully planned and monitored PPC campaign you can quickly and easily have your site jostling neck-and-neck with the biggest fish in the online world.

So you’ve got your brand, your logo and your shiny new online presence, but is your site making the money that it so richly deserves? You need to make sure that your brand integrates seamlessly with your SEO and your other online and offline marketing work to draw visitors to your site and turn them into those all important customers.

Think about utilising a Customer Relationship Management (CRM) Solution that will enable you to collect and organise the information you collect from your customers. CRM takes much of the pain out of customer service, marketing and offering technical support – it helps you to help them! Even though more and more business is conducted online every day it is still essential to have the facility in place to telephone customers, prospects and business contacts. So yes, have a great website with lots of relevant content and with excellent SEO optimisation but also have a good old fashioned telephone number on every page of the site and encourage your site’s users to contact you!